The value of healthcare merger deals doubled in the first half of 2018 as compared to the previous year, to over 300 billion dollars. It’s staggering to think about how many of these mergers (and those yet to come) involve hospitals and health systems. As a healthcare marketer, you are hyper-aware of what this continued consolidation means: rebranding implementation is coming your way soon, if it hasn’t already. That means you’ll soon be dealing with the complexity, cost, and time pressure of aligning all or part of your healthcare system around a new brand. This work can rock your world for months or years. It touches every branded asset, whether physical or digital, and has many legal and regulatory implications. Yet- take a strategic look at rebranding implementation and you’ll find a tremendous opportunity to improve healthcare stakeholder experience, for patients and beyond.
*Top health issues of 2018, PwC
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