Sarah Icely, Vice President, People and Organizational Effectiveness
Since joining BrandActive in 2017, Sarah has been instrumental in fostering company culture, elevating the team member experience and driving organizational effectiveness. Motivated by her passion for inclusive development, Sarah applies our core values of trust, agility and growth to develop innovative engagement and learning solutions. Prior to joining BrandActive, Sarah held roles at major firms such as PwC, KPMG and Canadian Tire. Sarah is personally committed to promoting female empowerment and sustainable community development. She serves on the board of directors for Uganda for Her, a non-profit organization focused on educating communities in Uganda on reproductive rights.
Sarah earned a Bachelor of Arts degree from Carleton University and a post-graduate certificate in Human Resources from George Brown College. She holds CHRL and CHRP certifications as well as a 200-hour RYT yoga teacher training certification.
