Organizational
Change Management
DO YOU KNOW WHAT IT TAKES TO EFECTIVELY MANAGE THE ORGANIZATION-WIDE CHANGES THAT COME WITH A REBRAND?
Brand change doesn’t just affect your marketing team — it affects every part of your business. Throughout the process of rebrand implementation, you need your entire workforce to drive your business forward in healthy and productive ways. You simply can’t afford the churn, disruption, noise, lack of productivity, and pain that comes from no or ineffective change management.
BrandActive’s team of change management experts can help.
We know how to implement a structured, thoughtful approach to change — from the earliest stages of conception and preparation all the way through to implementation and adoption. Even more importantly, we know how to build a change strategy and manage change through the lens of rebrand implementation, which in itself requires unique expertise.
No two organizations are exactly alike. That’s why we’ll customize your change management plan — and the services we recommend — depending on where you are in the rebrand and/or brand operationalization process.
Our organizational change management services include:
STAKEHOLDER ANALYSIS
- Identify, assess, and prioritize the key individuals who will be affected by the organizational change
- Determine where impacted individuals are in the process of accepting and internalizing the change, compared to where we need them to be
- Pinpoint the areas in which stakeholders need further support throughout the process
CHANGE IMPACT ASSESSMENT
- Identify what is changing and degree of change on people, processes, technology, and culture as a result of the brand change
- Uncover what needs to happen in order to transition from your current state to your future state
- Understand the cumulative impact the organizational change will have on employees and all parts of your business
CHANGE MANAGEMENT STRATEGY AND PLANNING
Develop a structured and actionable guide for supporting stakeholders and the organization through the change, including:
- How and when to communicate
- How to lead individuals through the process of accepting and adopting change
- How to anticipate and mitigate areas of resistance
- Ensure all employees understand how to do their jobs in light of the change
STAKEHOLDER ENGAGEMENT ACTIVITIES
Customized activities to support stakeholders as they navigate what’s changing as part of a brand transformation :
- ALIGNMENT LABS
- Hold a workshop or series of workshops to help teams align around a shared vision and strategy for brand change
- Uncover differences in perspective that could hinder progress
- Identify and address barriers to progress
- READINESS ASSESSMENTS
- Assess how ready an organization is to implement and adopt the new brand changes
- Conduct targeted assessments prior to brand launch and post brand launch
- Analyze data, identify patterns, trends, and associated opportunities to keep momentum
Snapshot of sample deliverables
